News

Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities. What is a value proposition? A value proposition is the value you promise to deliver to your customers...

These two people are members of our How to Make a $1,000 a Month Business Course. We’ve helped over 3,000+ entrepreneurs and it’s been fascinating to see how these people started their businesses. Let’s get to it, enter Brian Pulliam of Backplane: What problem were you facing? I injured my back and realized the importance of having good posture during rehab. Since I sat in an office chair all day for engineering work, I decided to make a product for myself. When I realized it was helping me, I wanted to help others too. Brian’s product helps you have better posture and...