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First, is all traffic created equal? No, all traffic is not created equal. There are a number of different sources you can use to generate more traffic to your store. You can: start a blog, launch a podcast, invest in SEO, explore PPC, become a social media socialite, or any number of other options. Here’s the thing, though: some of those sources will generate higher quality traffic for your specific business and some of those sources will generate lower quality traffic for your specific business. For example, let’s say you’re targeting young professionals interested in buying wacky office supplies. LinkedIn might be a better option over, say, Pinterest....

Why you need to be on Instagram With more than 800 million active Instagrammers all over the world and 250 million pieces of content shared every day, the platform’s marketing potential is immense. These huge numbers mean only one thing – no matter who your audience is (in terms of age, gender, occupation, and so on), with the right approach, you’re likely to reach them via Instagram. Not only does Instagram have tons of users, but they are actively engaged as well. Instagram users like to interact with brands – in fact, 62% of them follow a brand, while 70% of...

What to know before you begin If a tactic doesn’t apply to your store and what you’re selling, skip it. If you’re selling computer keyboards, for example, Pinterest probably won’t be your first pick. Set up Google Analytics in advance and keep a close eye on traffic as you implement each marketing tactic. Not everything’s going to work. With that said, get ready to spend the next 30 days learning and iterating quickly as you work toward your first sale. Free traffic sources: Going after the low-hanging fruit The first sources of traffic to explore are the free ones. This typically involves...

Question It feels like there are a zillion numbers I can look at to measure my store, from social media to Google Analytics to email and more. I’m a bit overwhelmed and can’t figure out where to start. Do I need to track everything if I’m just getting started? What are the metrics that will actually help me grow my business? Answer It’s easy to fall into a love-hate relationship with metrics when you’re trying to grow your ecommerce store. You love that there’s a number for everything, and you can clearly see your progress on just about any variable—but you...

To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed. I know you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months. To give you a head start, we’ve compiled a list of the 10 trending products in 2019 that you can...